By purchasing advertising with Eagle Publishing, Inc., the "Advertiser" agrees to the following:

A. Creative Deadlines and Trafficking Procedures
Please send all creative, ad codes, ad tags, landing page URLs and other relevant files to: adsales@eaglepub.com. Deadlines are as follows:

• Banner changes during an insertion term must be delivered at least two (2) business days prior to change.
• Advertisers using a third party ad server must send a copy of this creative for review before the third party tags can be implemented.

B. Content
All web banner, dedicated e-mail and e-newsletter text advertising creative is subject to Eagle Interactive approval. Eagle Interactive reserves the right to reject or cancel any Advertisement, Insertion Order, and space reservation or position commitment at any time based upon its creative content or otherwise. Eagle Interactive has the right to refuse any content that is defamatory, racist, sexist or discriminatory to any social or religious group at its discretion. Eagle Interactive has the right to refuse any content that is sexually explicit in nature, that contains reference to bodily functions, that condones illegal actions, that contains violence, that advertises any male enhancement products or advertises HGH (human growth hormone). Eagle Interactive also reserves the right to refuse any advertisement(s) with content that we determine to be unacceptable to our audience.

Dedicated E-mail Creative Requirements

A. File Requirements
Eagle Interactive requires HTML-formatted creative from all clients. If client is not able to supply HTML formatted creative, Eagle Interactive can format creative for Advertiser for a minimum fee of $100/hour if text creative is provided five (5) business days before broadcast date. The following items are needed for each dedicated e-mail creative:

• Text file
• HTML file
• Subject line
• Seed e-mail addresses
• Landing Page URL

B. Content
All files must meet approval by Eagle Interactive for content prior to being mailed out to the list. Eagle Interactive also reserves the right to review landing pages for approval.
It is Eagle Interactive company policy to only accept Investor Relations advertising on a case by case basis.
Eagle Financial Dedicated E-mail advertising creative cannot include e-mail capture offers.

C. Greeting
The phrase “Human Events” may not be included in the salutation of any dedicated email in order to avoid confusion on behalf of the recipient as to whether the email has been endorsed by the Human Events editorial staff. The salutation “Dear Reader” or another similar phrase may be used as an alternative.

D. File Size
E-mail content size not to exceed 100KB as the maximum acceptable file size for HTML creative from 3rd party clients, including text versions of the creative.

E. SPAM Guidelines
Eagle Interactive uses third-party e-mail broadcasting audit and optimization services such as Pivotal Veracity to insure the highest successful delivery rates for our clients. These vendors assign a numeric "spam score" to each e-mail being tested. For scores above a certain threshold, Eagle Interactive will advise the client on specific ways to resolve any spam related issues. If the client refuses the suggested changes, Eagle Interactive reserves the right to cancel the order. The phrases below are some of the most common spam triggers that appear in emails. Avoiding the use of these phrases will greatly increase the overall delivery rate and lower the odds of the email being marked as "spam".

NOTE: It is important to keep in mind that there are many other phrases that can be just as problematic, but avoiding these frequently used keywords is always beneficial:

• Full Refund
• Act Now
• Go Here
• Risk-Free (or Risk Free)
• Money Back
• Get Paid
• Cash In
• Extra Income
• Financial Freedom
• Income Opportunity
• No Obligation
• Big Money
• Stock Pick
• Mortgage Rate
• Home Mortgage
• Weight Loss
• Lose Weight
• Over 18
• Satisfaction is Guaranteed
• Amateur
• Penny Stock
• 1-800
• Investment Advice
• Hair Loss
• 100% Free
• Select Here
• Credit Card Debt
• Free Vacation
• Free Cruise
• Free Legal
• Free Phone

F. Text/Fonts
It is important to try to avoid the use of large fonts in e-mail creatives. Advertiser can convert words or headlines with large text into images; this will help avoid setting off spam filters.

G. URLS
Eagle Interactive does not allow "raw" URLs to be included in outbound e-mail creatives. This is an important safeguard in order to protect email delivery rates. For example, the following URL, if made into a link, would not be acceptable: http://www.humanevents.com. Instead, we would add a call tag such as "Click here to go to Human Events". (Note embedded URL within the text to make an active link.)

H. Follow-up Human Events Dedicated E-mail Service
Eagle Interactive offers its clients a "follow-up" dedicated e-mail to the individuals who opened their initial e-mail if the Advertiser purchases the full Human Events Email List. For example, if an Advertiser purchased and sent a dedicated e-mail to the list, Eagle could also include a follow-up e-mail to the e-mail addresses of subscribers who opened the initial e-mail. This could be potentially an additional 20,000-30,000 e-mail send. The cpm rate for this service is $35.

I. A/B Split
Eagle Interactive offers an A/B Split Option, which would allow clients to split our list and send a unique creative to each half of the list. There is a flat fee of $250 for this service.

J. A/B/C or A/B/C/D Split
Eagle Interactive offers an A/B/C and A/B/C/D Split Option, which would allow clients to split our list and send a unique creative to each half of the list. There is a flat fee of $500 for this service.

K. Test Approval
Final ad approvals need to be received by Eagle Publishing by the close of business the day prior to the effort send date.

L. Text Change
Eagle Publishing reserves the right to charge $300 each time changes are requested to be made to an ad that are not due to errors made by Eagle (these changes add significant time burdens and production costs to Eagle's e-business operations). Final changes to ads must be submitted to Eagle by 12:00pm EST the day prior to the effort send date.

M. Human Events and Eagle Financial Hard Offer
Eagle Interactive defines a hard offer as an advertising effort where the main intent of the creative is to convince the recipient to purchase the advertiser’s product or service, and lead generation efforts are of a solely secondary nature. To be considered a hard offer, creative must solicit clear buyer intent to purchase the product or service, including a credit card information entry field. This field must be on the same landing page where any personal information (address, email address, etc.) is requested.

N. Human Events Lead Generation
Eagle Interactive defines lead generation as any advertising effort where the main intent of the creative is the collection of email addresses for lead generation purposes. To be considered as lead generation, creative will have an email address entry field on a landing page prior to any credit card information entry fields. Human Events, including Human Events dedicated email and all political enewsletters, charges a premium of 20% of the final sale for lead generation creative.

O. Eagle Financial Lead Generation
Eagle Interactive defines lead generation as any advertising effort where the main intent of the creative is the collection of email addresses for lead generation purposes. To be considered as lead generation, creative will have an email address entry field on a landing page prior to any credit card information entry fields. Eagle Financial, including Eagle Financial dedicated email and all financial enewsletters, charges a flat $150 CPM rate for any list size for lead generation creative.

P. Duplicate E-mail Sends
An Advertiser can only send one (1) piece of e-mail creative or e-newsletter text advertising to each respective e-mail list once every thirty (30) days. If Advertiser would like to send an additional e-mail broadcast or e-newsletter they will need to provide new creative. After an e-mail is broadcast and if the Advertiser has scheduled the follow-up e-mail service, the Advertiser can only do one follow-up broadcast with the same creative within the same thirty (30) day period. This policy is to protect the Advertiser and Eagle Interactive from having e-mails end-up in subscriber Junk Mail/Spam folders.

Q. E-Mail Reporting/Statistics
Eagle will provide e-mail statistics to the client 72 hours after the initial send that will include open and click through rates when available. The open rate is the number of unique e-mails opened versus the number of e-mails sent. The click through rate is the number of unique clicks divided by the number of unique opened emails.

R. Hotline E-mail Names
For Annual Agreements, Eagle Interactive offers Advertisers "hotline" e-names for individuals who registered online for any of the dedicated e-mails or e-newsletter products. For example, Eagle Interactive can sell Advertisers our new hotline e-mail subscribers list on a monthly basis for a small dedicated e-mail campaign. Two weeks after each e-mail subscriber is received it is then available to sell to Advertisers.

Text E-Newsletter Creative Requirements

A. File Requirements
Advertiser has the option of a plain text advertisement or a static banner advertisement. Text advertisement must be 576 characters and/or 17 lines including blank spaces and lines. For banner advertisements in E:

• 300x250 pixels
• 468x60 pixels (Second Position Only)

Eagle Interactive accepts .jpg and .gif images but do not accept animated flash or interactive banners in the E-Newsletter product line.

B. Creative Approval
All files must meet approval by Eagle Interactive for content prior to being mailed out to the list. Eagle Interactive also reserves the right to review landing pages for approval. It is Eagle Interactive company policy to only accept Investor Relations advertising on a case by case basis. Eagle Interactive E-mail advertising creative cannot include e-mail capture offers.

C. Content
Eagle Interactive defines a hard offer as an advertising effort where the main intent of the creative is to convince the recipient to purchase the advertiser’s product or service, and lead generation efforts are of a solely secondary nature. To be considered a hard offer, creative must solicit clear buyer intent to purchase the product or service, including a credit card information entry field. This field must be on the same landing page where any personal information (address, email address, etc.) is requested.

D. Human Events Lead Generation
Eagle Interactive defines lead generation as any advertising effort where the main intent of the creative is the collection of email addresses for lead generation purposes. To be considered as lead generation, creative will have an email address entry field on a landing page prior to any credit card information entry fields. Human Events, including Human Events dedicated email and all political enewsletters, charges a premium of 20% of the final sale for lead generation creative.

E. Eagle Financial Lead Generation
Eagle Interactive defines lead generation as any advertising effort where the main intent of the creative is the collection of email addresses for lead generation purposes. To be considered as lead generation, creative will have an email address entry field on a landing page prior to any credit card information entry fields. Eagle Financial, including Eagle Financial dedicated email and all financial enewsletters, charges a flat $150 CPM rate for any list size for lead generation creative.

F. Text E-Newsletter ads (sample):

G. Banner .gif or .jpg E-Newsletter ads (sample):

Web Banner Advertising Creative Requirements

A. File Requirements

• Standard ad units: 728x90, 160x600, 300x250
• Ad types: .jpg, .gif, animated .gif, Shockwave Flash, JavaScript
• Max file size: 30k
• Animation rotation: We recommend no more than four panels
• Flash Looping: We recommend 3x looping
• Max Flash loop length: 15 seconds (http://www.iab.net/standards/richmedia.asp)

B. Flash Requirements
Advertisers using Flash (SWF) files:
When forwarding Flash banner ad files please also include a GIF file (image file) of the banner ad. The GIF file is used only as backup for website visitors who do not have Flash software installed.
Also, before finalizing your SWF files, you will need to implement special “click tags” from our ad server, Mediaplex Mojopublisher. Adding these click tags to your file coding will allow our ad server to track all clicks during you banner campaign. For instructions on implementing these special click tags, please click here.

C. Third Party Ad Serving
Eagle Interactive accepts ad tags from most recognized third party vendors, including DART and Atlas. Please send tags via a .txt file.

D. Third Party Rich Media Ad Serving
Eagle Interactive will accept standard third party rich media ad tags, including Eyeblaster, Klipmart, PointRoll, Interpolls and Eyewonder. An additional charge of $1cpm or more will be added onto cpm rates if the advertiser requires Eagle Interactive to use third party services.

E. Audio
Eagle Interactive requires that all audio be user initiated with an on/off button that is clearly visible to user at all times.

F. Expandable Creatives
Eagle Interactive permits expandable creatives but they must be user initiated and must clearly display an open/close feature at all times. Expandable creatives are subject to an additional cpm charge depending on the campaign.

G. Video Requirements are as Follows:

• Audio must be user initiated with an on/off button that is clearly visible to user at all times.
• Stop/start and mute buttons are required.
• Video formats must be all video with no .gif/.jpg or border image components permitted.
• Video cannot exceed 30 seconds and loop more than one time.
• Eagle Interactive accepts Eyeblaster, Klipmart, PointRoll, Interpolls and Eyewonder vendors.
• Acceptable video format is QuickTime/AVI, BetaSP or MPEG.