| "Eagle Publishing has been a tremendous resource for our company. Its varied publications reach the demographic groups we are most interested in contacting and their reporting has allowed us to evaluate the ROI on every marketing initiative we have done together. Most important is the service we get from our rep. His understanding of our needs and business model has made him a part of our marketing team and Eagle a big part of our sales strategy."
Barry Shapiro, Former Director of Marketing, Pathfinder Business Strategies LLC
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Readers choose to receive enewsletters because they are actively interested in conservative politics and enjoy using online resources to stay involved. Every week, each enewsletter offers original content written by some of the country's leading conservative thinkers. Your ad appears directly within that content, assuring that it will capture the attention of proven responders.
Our political enewsletters are able to provide some of the highest performance rates in the industry for several reasons. Inclusion in the list is completely voluntary, so you know you are not wasting your advertising dollars on uninterested recipients. Also, all of the newsletters are professionally managed and tested for precision and we work hard to keep them performing at their best for our clients.
Suggested Usage
Because these lists are subscriber-based, recipients are receptive to ads for conservative or advocacy organizations, religious, financial, health, collectible, retail, entertainment and other luxury products.
| Demographics |
| Male: 79% |
Age 25-44: 13% |
| Age 45-64: 54% |
Age 65+: 30% |
| College Graduate: 69% | Own Their Own Home: 88% |
| Income $75K+: 63% | Spend 2+ hours per day on Computer: 68% |
| Hobbies | Products Purchased |
| Book Reading: 70% | Books: 86% |
| Television: 48% | Clothing: 50% |
| Church Attendance: 48% | Computers/Software: 45% |
| DVDs/Movies: 42% | CDs/Music: 40% |
| Fitness/Exercise/Sports: 37% | DVDs/Videos: 40% |
| Radio: 35% | Financial/Banking: 32% |
| Source: Combined Survey- October 2007 Eagle Publishing, Inc. email survey |
Political Weekly E-Newsletters
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ANN COULTER
Wednesdays
Ann Coulter, Human Events' legal correspondent and author of several bestselling books, dispenses her hard-hitting, thought-provoking political commentary every week in one of our most popular enewsletters.
Performance (January-June 2008)
| Delivery Rate: 96% | Open Rate: 22% |
| Click Rate (1st Position): 2% | Click Rate (2nd Position): 1%
|
| Rate Card |
1st Position CPM |
2nd Position CPM |
| 800,000-1,000,000 addresses |
$6.25 |
$5.25 |
Premiums:
Political Enewsletters Soft Offer Premium: rate card + 20%
Soft Offer is your Lead Generation or Email Harvest campaign, landing subscribers on your email capture page.
|
THE NEWT GINGRICH LETTER
Wednesdays
Former Speaker of the House Newt Gingrich authors one of our most popular newsletters in which he shares his political and cultural views with his readers.
Performance (January-June 2008)
| Delivery Rate: 95% | Open Rate: 16% |
| Click Rate (1st Position): 2% | Click Rate (2nd Position): 1%
|
| Rate Card |
1st Position CPM |
2nd Position CPM |
| 800,000-1,000,000 addresses |
$5.25 |
$4.25 |
Premiums:
Political Enewsletters Soft Offer Premium: rate card + 20%
Soft Offer is your Lead Generation or Email Harvest campaign, landing subscribers on your email capture page.
|
Fridays
Patrick Buchanan is a noted politician, conservative commentator and author and he shares his political views directly with our readers each week.
Performance (January-June 2008)
| Delivery Rate: 96% | Open Rate: 15% |
| Click Rate (1st Position): 1% | Click Rate (2nd Position): 1%
|
| Rate Card |
1st Position CPM |
2nd Position CPM |
| 275,000-500,000 |
$12.25 |
$10.25 |
Premiums:
Political Enewsletters Soft Offer Premium: rate card + 20%
Soft Offer is your Lead Generation or Email Harvest campaign, landing subscribers on your email capture page.
|
Thursdays
Over the years, Chuck Norris has developed a reputation (and a devoted fan base) portraying tough, no-nonsense characters. He now brings that attitude to his newsletter, in which he addresses conservative politics and values every week.
Performance (July 2008)
| Delivery Rate: 98% | Open Rate: 16% |
| Click Rate (1st Position): 2% | Click Rate (2nd Position): 1%
|
| Rate Card |
1st Position CPM |
2nd Position CPM |
| 200,000-500,000 |
$12.25 |
$10.25 |
Premiums:
Political Enewsletters Soft Offer Premium: rate card + 20%
Soft Offer is your Lead Generation or Email Harvest campaign, landing subscribers on your email capture page.
|
THIS WEEK IN HUMAN EVENTS
Thursdays
This Week in Human Events keeps readers up to date, providing them with a wrap-up of HumanEvents.com's most popular stories from the previous week.
Performance (January-June 2008)
| Delivery Rate: 96% | Open Rate: 15% |
| Click Rate (1st Position): 1% |
|
| Rate Card |
1st Position CPM |
| 200,000-500,000 |
$10.50 |
Premiums:
Political Enewsletters Soft Offer Premium: rate card + 20%
Soft Offer is your Lead Generation or Email Harvest campaign, landing subscribers on your email capture page.
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