HUMAN EVENTS: The Conservative Weekly

    

For decades top conservative leaders, activists, and politically-savvy citizens have relied on HUMAN EVENTS to stay up to date and in the know on the huge political struggles of our day—with fresh, weekly news and commentary from a rock-solid conservative perspective. HUMAN EVENTS is the only weekly conservative thinking publication that has endured the test of time and the careful scrutiny of thousands upon thousand of readers.

HUMAN EVENTS was founded in 1944 as the first conservative weekly in the nation. Throughout its history it has been considered by many to be the flagship of the conservative movement. In fact, HUMAN EVENTS has been called “the Bible of the right” by The Wall Street Journal, and President Ronald Reagan claimed that it was HUMAN EVENTS that helped him change from a New Deal Democrat to a conservative.

For more than 60 years, writers such as Ann Coulter, Terrence P. Jeffery, Robert Novak and John Gizzi, along with a recognizable group of contributors (Pat Buchanan, Sean Hannity, Newt Gingrich) have made HUMAN EVENTS the primary source to which political leaders and voters turn when seeking to decipher the thoughts and opinions of “conservative” America.

HUMAN EVENTS counts among its many longtime readers virtually every leader of the conservative movement. President Reagan called the publication “must reading for conservatives who want to know what is really going on in Washington, D.C.”

HUMAN EVENTS Readers

HUMAN EVENTS reaches more than 70,000 paid subscribers and more than 150,000 readers every week, including leaders at every level of government, as well as conservative Americans from coast to coast. HUMAN EVENTS readers are an engaging and influential audience not typical of most publications.

The typical HUMAN EVENTS reader* is:

Male: 73%
Income $75K+: 40%
Investments $100K+: 53%
College Graduate: 67%
Have Internet Access: 69%
Own Their Own Home: 80%

Additionally, our subscribers are likely to:*

  • Spend one to two hours a week reading HUMAN EVENTS
  • Share it with a friend or family member
  • (2.07 readers per copy)
  • Purchase products and/or services advertised in HUMAN EVENTS (more than 50%)
  • Have contacted their senator or congressman in the last 12 months (81%)

*According to the May 2006 Reader Survey

2008 General Advertising Rates

Effective 1/1/08. Rates apply to all Corporate Image, Brand/Product, Retail, Candidate and

Issue Advocacy Advertising:

FOUR COLOR OPEN 6X 12X 24X 44X
Discount:      -5% -10% -20% -30%
Double Truck $6,950 $6,600 $6,255 $5,560 $4,865
Full* $3,625 $3,445 $3,265 $2,900 $2,540
Junior $2,595 $2,465 $2,335 $2,080 $1,820
Half  $2,295 $2,180 $2,065 $1,835 $1,605
           
BLACK & WHITE OPEN 6X 12X 24X 44X
Discount:      -5% -10% -20% -30%
Full $3,185 $3,025 $2,865 $2,550 $2,230
Junior $2,195 $2,085 $1,975 $1,755 $1,535
Half $1,995 $1,895 $1,795 $1,595 $1,395
Third  $1,595 $1,515 $1,435 $1,275 $1,120
Quarter $1,395 $1,325 $1,255 $1,120 $ 980

*Premium Covers: Available Page 4/C only. Inside Front + $500; Inside Back + $400; Back + $750.

Classified Advertising

Display Rates $50 per column inch

Line Rates $2.50 per word, $4.00 for P.O. Box number, $25 minimum

Advertising Inserts

$60 per thousand, 35,000 minimum

PLEASE NOTE: All General aAdvertising rates and color charges are fully 15% (gross) commissionable to recognized advertising agencies and in-house corporate/non-profit advertising operations.